Our Story

20 Years of
Solving Problems.

Founded in Penang in 2005, eSolved MSC Sdn Bhd started with one mission: build digital things that actually work. Two decades on, that's still exactly what we do.

From One Online Store
to 83 Countries

It started before most people knew what ecommerce was. In 1998, our founder Charles Tang built his first online store for a computer parts business — and watched it hit USD 2.5 million in annual revenue. That proved something: the internet could be a serious business engine if you built the right tools.

In 2001, Charles launched InstanteStore — a hosted ecommerce platform for small and medium businesses who couldn't afford to build their own. It grew quietly but steadily, and by the mid-2000s it was serving merchants across Asia and beyond.

On 26 July 2005, eSolved MSC Sdn Bhd was incorporated in Penang to house the growing business. With MSC Malaysia status and a team that combined deep technical skill with real business operations experience, we expanded from ecommerce into custom development, fintech, mobile apps, and automation.

Today, we operate from two offices — Penang and Selangor — serving clients across industries and geographies. Our own products run at scale, our custom builds solve complex problems, and our clients have collectively processed over USD 1 billion through our platforms.

2005
Founded in Penang eSolved MSC Sdn Bhd incorporated on 26 July 2005
MSC
MSC Malaysia Status Recognised technology company under Malaysia's MSC initiative
83
Countries Reached InstanteStore merchants operating across 83 countries
1B+
USD Processed Total sales through our ecommerce platform

Two Decades
in the Making

1998

Charles Tang builds his first online store for a computer parts business. Hits USD 2.5M/year in revenue.

🖥️
The First Online Store
2001

InstanteStore launched as a hosted ecommerce platform for SMEs. The product that started everything.

🛒
InstanteStore Founded
2005

eSolved MSC Sdn Bhd incorporated in Penang on 26 July. MSC Malaysia status achieved.

🏢
eSolved MSC Incorporated
2010s

Expansion into custom web apps, mobile development, and enterprise projects. Client base grows globally.

📱
Custom Dev & Mobile Expansion
2019

Built Cofundr — a full SC Malaysia-regulated P2P financing platform — marking our formal entry into enterprise fintech.

💳
Fintech Milestone: Cofundr
2020

Named Top 10 Ecommerce Consultancy in Asia Pacific by APAC CIO Outlook. Deployed first RPA system.

🏆
APAC Top 10 Award + RPA Launch
2023+

Launched Sell.live for social commerce automation. Began development of Youniverse — 3D metaverse commerce platform on Polygon blockchain.

🚀
Social & Metaverse Commerce

Who We Are

Charles Tang — CEO & CTO
Charles Tang
CEO & CTO

An Imperial College London Computer Science dropout who left academia because he was too busy building things that worked. Sold his first online business at USD 2.5M/year in revenue at 23. Founded InstanteStore in 2001 and eSolved MSC in 2005.

Built first online store in 1998
Startup mentor & hackathon judge
Imperial College London (CS, incomplete)
Sui Sim Goh — COO
Sui Sim Goh
Chief Operating Officer

The operational backbone of eSolved. With a background in Accounting & Finance from the University of Sydney and 14 years of project delivery experience, Sui Sim ensures every project is on time, on budget, and to spec.

Accounting & Finance — University of Sydney
14 years of project delivery
Cross-functional team leadership
Terry Ong — Senior Developer
Terry Ong
Senior Developer

15 years of experience building web applications and enterprise systems. Previously led solutions delivery at HP Malaysia for Egypt Telecom — one of the largest telecom deployments in North Africa. Now he applies that same rigour to every eSolved project.

15 years web app development
Former HP solutions lead — Egypt Telecom
Enterprise-grade system architecture

Our Values

🔨

We Ship. We Don't Just Plan.

Ideas are worthless without execution. We're builders first — every project ends with something real, live, and working in the world.

🔍

Understand the Problem First

We don't jump straight to solutions. We ask the uncomfortable questions, map the real problem, and then build the right answer — not the obvious one.

🏗️

Build for Scale, Not Just Today

Systems that buckle under growth cost more to fix than to build right. We architect for where you're going, not just where you are.

🤝

Long Relationships, Not Quick Jobs

Our longest clients have been with us for over a decade. We succeed when they succeed — that's the only model we believe in.

🌏

Local Roots, Global Thinking

We're based in Malaysia, but we've served 83 countries. Local expertise with a global outlook has always defined how we operate.

Complexity is Our Comfort Zone

Fintech regulations, RPA pipelines, metaverse commerce — the harder the problem, the more focused we get. Complexity is where we earn our keep.

Awards &
Achievements

🏆
Top 25 Shopping Cart & Ecommerce Platform
Website Magazine · Global
🌏
Top 10 Ecommerce Consultancy — Asia Pacific
APAC CIO Outlook · 2020
🇲🇾
MSC Malaysia Status
Multimedia Development Corporation · Malaysia
💰
USD 1 Billion+ Processed
InstanteStore Platform · Global

Where to Find Us

HQ · Penang

Penang Headquarters

📍 Unit 5.02, 5th Floor, Menara Boustead Penang,
39 Jalan Sultan Ahmad Shah,
10050 Georgetown, Penang, Malaysia
🇺🇸 USA: +1-619-866-4188
🇦🇺 Australia: +61-3-9015-9790
Branch · Selangor

Selangor Office

📍 G-3A-2 Encorp Strand Garden Office,
12 Jalan PJU 5/1, Kota Damansara,
47810 Petaling Jaya, Selangor, Malaysia

Let's Work Together

Whether you have a detailed brief or just an idea — we're happy to start the conversation.